Horrible blog title, sorry. But sort of with a purpose — the 826-inspired project that is gathering steam is about to decide its identity, and so from now on it’ll be able to actually call itself something!
More info here, where you can vote for your preferred identity and register your interest in getting involved.
The organising team have narrowed their research down into three possible shop identities, basically 1) aliens 2) monsters 3) thieves.
I think my preference is for monsters, sort of due to the problems saying the word ‘moopersarket’ but they’re all decent ideas. Share the commenters’ apprehension about the thieves idea, which though good may be just a bit too OTM for London and might be taken as a perverse justification for London’s shoplifters? Maybe my own experience with shoplifting in Oxfam makes me biased here.